Google Page Rank officially Dead
Whereas the PageRank indicator remains in the Google Webmaster Tools.
Actually, SEO experts know that PageRank is no more than 1% of the signals that can affect how your site is indexed. I see you asking “So why Google does not remove it from the toolbar ?”. I will answer “Maybe because PageRank is a lot of their branding ?”.
Susan Moskwa, Google Webmaster Trends Analyst, said :
“We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it. ”
(source : http://www.google.com/support/forum/p/Webmasters/thread?tid=6a1d6250e26e9e48&hl=en)
And now Andy Beal (experts in online reputation management) :
“This really leads you to conclude that role of PageRank has been reduced to nothing more than a comfort blanket for SEO noobs.”
Great. Now we can all get on with our lives. Just brilliant.
